Ontrack

  • Bangalore, India
  • Logistics, Automotive, Services, Rental, Subscription Commerce, Sharing Economy

Ontrack is an asset-lite 2-wheeler monthly subscription organization that is changing the way India commutes and owns its vehicles.

Founded:
2016
Stage:
Steady Revenues
Market:
B2C

Startup Video

Featured

Image

Exclusive: Two-wheeler rental startup Ontrack raises seed funding | VC Circle

Bangalore-based self-riding bike rental company Ontrack has raised an undisclosed amount of seed investment from Diverse Middle East FZE, a Dubai-based family office, and other angels.

Jan 24, 2018


Founded

The company was incorporated on this day.

Feb

2016

Customer

Started operations with fleet of 3 bikes. 100% utilization

Feb

Fleet Size

Increased the fleet size to 7 bikes with 85.71% of utilization.

Mar

Fleet Size

Fleet size was increased to 10 bikes with a utilisation of 70%.

Apr

New Team Member

Vansh Jain joins Ontrack

Apr

Customer

Big order from a B2B client.

Jun

Inventory Addition

Increased the fleet size to 33 bikes.

Jun

New Product Release

Brand New Bikes Launched. Bought a fleet of 5 Suzuki Access.

Jul

New Product Release

Bajaj Motors and Bajaj FinCorp helped Ontrack with 5 Pulsar.

Jul

Funding

Introduced Operating Leasing by the name of Prime Investor.

Aug

New Team Member

Conrad joined Ontrack to head business development and operations.

Mar

2017

Prime Investor

A lessor came onboard and started with 50 bikes.

Apr

Inventory Addition

Fleet size increased to 225 bikes.

May

New Product Release

Web Application Launched

May

Customer

First B2C booking from the website.

May

Milestone reached

Ontrack reaches a fleet of 250 bikes with 100% utilization.

Sep

Funding

Ontrack receives seed funding from a Dubai based family office

Dec

Customer

10% of business comes from B2C

Jan

2018

Media Coverage

https://www.vccircle.com/exclusive-two-wheeler-rental-startup-ontrack-raises

Jan

Customer

30% of business comes from B2C

Mar

Customer

Ontrack serves its 100th customer

Mar

New Product Release

New website was launched

Apr

Customer

40% of business comes from B2C

Apr

Customer

Ontrack serves its 200th customer

Apr

Customer

60% of business comes from B2C

May

Customer

Ontrack serves its 400th customer

May

New Product Release

Android App was released

Jun

Milestone reached

Ontrack reaches 520 bikes with 90% utilization

Jun

Customer

Ontrack serves its 500th customer

Jun

Customer

B2C exposure touches 75%

Nov

New Team Member

Aditya Garg joins Ontrack to head business

Nov

Jobs


Team Summary

Harshit - Founder & CEO, Christ University - started Ontrack in college
Vansh - Co-Founder & COO, Christ University
Conrad - VP - Growth & Strategy - Ex-Credr, IIM Indore
Aditya Garg - Business, Ex-TravelYaari, ​and Flipkart, SP Jain

Team

Founding Team

Founder & CEO - Ontrack Believes that vision without execution is just hallucination.

WORK

Ontrack Technologies Private Limited (2016 - present)
Director

EDUCATION

Christ University, Bangalore
Bachelor of Business Administration (BBA) • 2013 - 2016

Vansh Jain

Vansh Jain


COO, Co-Founder

Vansh joined Ontrack in April to handle the operations of the company. He is also a graduate from Christ University and holds a BBA degree. Vansh is a problem solver and gives wings to the company’s ambition.

Program Manager @Target Accelerator, Advisor/ Stakeholder @OnTrack, Mentor @NUMA, Mentor @BHive

Team Members

IIM Indore Alumnus | Current - Core Team Member - Business Growth & Strategy @ Ontrack Technologies Pvt. Ltd. | Past - Zonal Head, South India @ CredR, Sales Strategist/Head @ Red Fumes, Area Sales Manager - Bangalore @ United Breweries Ltd

WORK

Ontrack - Affordable. Independent. Transport (2017 - present)
Core Team - Business Growth & Strategy

Sooting Garments & Accessories (2016 - 2017)
Head Of Business Operations

CredR (2015 - 2016)
Zonal Head - South India

EDUCATION

Indian Institute of Management, Indore
Post Graduate Diploma in Management • 2010 - 2012

St. Xavier's College (Autonomous), Kolkata
Bachelor of Science - BSc • 2006 - 2009

Product/Service Summary

Ontrack provides 2-wheelers on a subscription that also covers the maintenance and the insurance. The users have the flexibility to exchange/terminate the subscription at any given point. The said service is one of the fastest ways to have a bike for everyday commute. The company only participates in monthly transactions and is currently popular among young working millennials. At the current stage of operations, the demand for this service is higher than it supplies.

To scale quickly, the company has adopted an asset-lite approach of operational lease from dealerships and established NBFCs.

In the attempt to build a strong trust with the initial userbase and to understand their behavior with the asset retention we strive to provide exceptional service with 24/7 Road Side Assistance, Door-Step Servicing and eradicating any initial security deposits.

The bikes are secured via GPS where the company has complete control of the bikes including immobilization.


Product/Service Descriptions