Superdainty

  • Mumbai, India
  • Consumer GoodsFMCG, Retail

Orka aims to replace every sugar laden coffee/fruit juice with the natural goodness of coconut water

Founded:
2016
Stage:
Beta Launched
Market:
B2C

Startup Video

Featured


Founded

Superdainty founded!

Jan

2016

New Product Release

Launch of flagship product Orka 250 ml

Jun

Jobs


Team Summary

We are 2 founders!
1. Chartered Accountant with 5 yrs Investment banking experience in control and product building
2. Change management executive with expertise in building a product having a total of 9 yrs experience

Team

Founding Team

Chartered Accountant with 5 yrs experience

WORK

Royal Bank of Scotland (2015 - present)
Manager - Product performance

Credit Suisse (2014 - 2015)
Business Analyst

UBS (2012 - 2014)
Process Specialist - Product Control

EDUCATION

The Institute of Chartered Accountants of India
CA • 2007 - 2011

Product/Service Summary

Orka is a packaged pure tender coconut water with a purity shelf life of 6 months, with no added sugar & Zero cholesterol.

Packaged coconut water market has huge potential in India with an estimated market cap of Rs.3500 crores as per Coconut Development Board, India.
Although it is a huge business in the west and also in most parts of Asia, Indian market still remains unexplored.

Catering to Retail, Pharma, Hotel and Sport sectors, we have an early market entry advantage. We have successfully developed the Branding & Packaging of the product and have scheduled the pilot launch in the month of June 2016 with two of India’s leading supermarket chains.

Product/Service Descriptions