Parivadini

  • Chennai, India
  • Media, Music, Consumer Internet

Parivadini links classical music fans with upcoming artists.

Founded:
2013
Stage:
Beta Launched
Market:
B2C

Startup Video

Featured

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Copyright Shocker on Thygaraja | The Hindu

Copyright Shocker on Thygaraja

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பரிவாதினி – கர்நாடக இசைப் பரவலில் புதிய தாரகை | The Tamil Hindu

பரிவாதினி – கர்நாடக இசைப் பரவலில் புதிய தாரகை

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Whose Saint Is It Anyway? | Outlook

Whose Saint Is It Anyway?

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Parlandu Award 2013 | The Times of India

Another bastion breached, dalit Christian awarded

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Parlandu Award | The Hindu

The Parlandu Award 2013


Founded

Founded Parivadini YouTube Channel

Jul

2013

New Product Release

Launch of Parivadini Live on our YouTube Channel

Nov

Media Coverage

Parlandu Award and Parivadini Series 2013

Dec

New Product Release

Launch of Parivadini Premium - Beta

Sep

2014

New Product Release

The Parivadini Series 2014

Nov

Jobs


Team Summary

Prior to co founding Parivadini Venkat was with “ Neengalum Vellalam Oru Kodi”(South Indian Version of ‘Who Wants to be a Millionaire’) team as a content head.
Lalitha Ram, a young writer, is a regular contributor to various magazines on topics related to Music and History. Biographer of yester year music greats GNB and Pazani Subramania Pillai.

Team


Product/Service Summary

Parivadini is a “ one of its kind” initiative to drive digital linkages between classical music lovers and upcoming artists
Simulcasts Classical Music Concerts LIVE on multiple digital platforms through out the year from multiple ‘sabhas’ & concert venues.

Parivadini also produces and distributes its own in house content on classical music

How are we different?

Managed to place ourselves as neutral.
Flipped royalty model in ADAMS benefits artists better.
Strategically feature artists that deserve visibility, thereby creating a win-win situation.
Low cost execution model.
No. of concerts covered by Parivadini in the last 12 months is at least 6 six times greater than any of our competitors.
DIY M

Product/Service Descriptions