• Bangalore, India
  • MarketingBranding, Advertising, Marketing, Marketplace

Pickcel is an online advertising marketplace for Public Digital screens that connect advertisers to Publishers hosting Public Digital Screen

Early Revenues

Startup Video



Cloud Based Digital Signage | NextBigWhat

Jun 09, 2014





First Customer Hindustan Unilever for Internal Noticeboard Solution


Media Coverage

NextbigWhat covered us as a Cloud-based Digital Signage Platform.



1st Advertisers in Bangalore for Pickcel Advertising Marketplace




First Customer in Chennai for Pickcel Advertising Marketplace



Team Summary

Four Co-founders who did graduation from College and know-each other for 20 years.
We have a team size of 15 that compromises R & D, Marketing, Operation and Support. The team has combined experience of 70 man years building products used by millions of customers and supporting them. The team has worked with MNCs like Cisco, HP, Motorola, Accenture and Startups like Apigee, Movik, Sandvine.

Abhijit Chaudhary – CEO - https://www.linkedin.com/in/abhijit-chaudhary-52266b
14+ years of experience in Technology, Product Management and CTO Office Innovations. Part of core team that started the Sandvine's Bangalore R & D Centre. Was part of initial engineering team of Apigee that went IPO is US in 2015. Have 1 US Patent. Worked with Apigee, Cisco, Sandvine. M.E. in CS from I.I.Sc. in 2002, B. Tech in Electronics from NERIST in 2000. AIPMM Certified Product Manager.

Rajesh Bhattacharjee – VP, Marketing - https://www.linkedin.com/in/rajeshbhattacharjee
16+ years of experience sales, system design, service delivery operations and consulting. Worked with diverse clients ranging from Indian financial institutions to Fortune 100 & 500 organizations. Worked with Accenture, Oracle, Infosys. B. Tech in Electronics from NERIST in 2000.

Subrata Debnath – CTO - https://www.linkedin.com/in/subrata-debnath-7119771
16+ Years of hands-on experience in Embedded, Networking, Open Source and Application Software. Co-founded 2 Tech Startups in past on cutting-edge Technology. Worked with HP, Movik, Emulex. B. Tech in CS from NERIST in 2000.

Basudev Saha – VP, Operation - https://www.linkedin.com/in/basudevsaha
16+ years of experience advising businesses on IT strategy, Process Improvement, Technology Consulting, IT Risk management and Business Continuity. Worked with HP, PWC, CDAC. B. Tech in Electronics from NERIST in 2000. PMP Certified.


Product/Service Summary

In short, Pickcel is "the Inmobi of Public Screens". We are creating an Ad-Tech Marketplace through which advertisers can come to our platform and create campaign in the Public Screens. Our platform also enables Publishers (with public digital displays) to easily plug in their digital screens to our platform and start earning revenue.

How are we different?

There is no Public Screen Ad marketplace not only in India, but outside. Currently, we have either Digital Out Of Home vendors who gets the advertisement and publishes in Screens or Digital Signage Technology vendor who sells the technology to manage the advertisement on . We have created a unique Ad-Tech marketplace by combining both of them.

Product/Service Descriptions