Collaborative Referral Network
Referral programs are known for low user engagement and high CPA. Distributing apps in a bundle and offering incentives cuts down the cost for app publishers. App users can now get better incentives for downloading apps in form of recharge which is over around four times what a normal app would offer. Though the user engagement stays the same, CPA drops substantially. This model works for apps which are targeting a huge user base like IMs and e-commerce.