Preburn

  • Delhi, India
  • Mobile, Consumer Internet

Offline app store for Rapid User Acquisition where apps are distributed through mobile retail stores.

Founded:
2014
Stage:
Beta Launched
Market:
B2B

Startup Video

Featured


Jobs

Team Summary

Team

Founding Team

Manikanta Nikhil

Manikanta Nikhil


Founder
WORK

Preburn Pvt Ltd (2014 - present)
Co-founder | Product Lead

Times Internet (2013 - 2014)
Product Manager, Gaana.com

Naval Architecture and Ocean Engineering Society (NAROES) (2011 - 2012)
President

EDUCATION

Indian Institute of Technology, Kharagpur
Master of Technology (MTech) • 2012 - 2013

Indian Institute of Technology, Kharagpur
Bachelor of Technology (BTech) • 2008 - 2012

Vijay Simha

Vijay Simha


Founder

Team Members

Mohit Mittal

Mohit Mittal


Product/Service Summary

Preburn is an offline app store designed for rapid user acquisition. Apps of different genres are packaged into bundles and installed on users' devices at time of purchase from retail stores. App publishers can now attain critical mass in no time and target audience using our advanced device and locational targeting functionalities.

Product/Service Descriptions

Clients' Portal | Preburn

Clients’ Portal provides our clients with analytics for their app downloads in form of a dashboard report. Clients can now target audience using our advanced device and locational targeting functionalities. Our plug and play system lets users buy credits online and get more installations in a jiffy unlike any other offline app store. The multi-app mode lets our users handle multiple apps with the same ease as handling a single app. “Highlights” feature of our App Store keeps our clients updated about the best selling phones and OS, enabling them to adapt to the market conditions. Team management feature allows providing controlled permissions to the teammates. This portal was designed on the basis of inputs from Product Managers of India’s top internet companies.

Merchants' Data Transfer App | Pipe

Our transfer app lets our merchants distribute apps within seconds and is a game changer for us. Merchants just need to connect the new phones being sold to the hotspot created by this app and data transfer takes place. This saves us a heavy operational cost of maintaining a huge sales team unlike our competitors. The transfer apps syncs up with our server, updates the content to be distributed among the users and helps us track installations. This app also enables our merchants to transfer entertainment content to users' phones. Our transfer app is ready for beta test which begins on 20th May 2014.

App Recommender | AppIt

An in-house app that is shipped in every bundle we distribute and acts as a secondary app-store for users. This app lists out our partners’ games and also features apps which are new to the market. We have cracked a deal with upcoming game developers who develop basic games for us and are associated on a revenue sharing model. Basic games have high user engagement and form a constant source of revenue through adverts and in-app purchase. Featured apps create another revenue stream for us. Engagement is higher for these featured apps as users download these on their own. In future, the app would offer personalised recommendations based on users in-app activities and social profile.

Collaborative Referral Network

Referral programs are known for low user engagement and high CPA. Distributing apps in a bundle and offering incentives cuts down the cost for app publishers. App users can now get better incentives for downloading apps in form of recharge which is over around four times what a normal app would offer. Though the user engagement stays the same, CPA drops substantially. This model works for apps which are targeting a huge user base like IMs and e-commerce.