IKA Yoga Wear Pvt. Ltd

  • Bangalore, India
  • Yoga Wear, Athleisure

Proyog is the world's most advanced yoga wear designed to enhance the practice.

Founded:
2015
Stage:
Beta Launched
Market:
B2C

Startup Video

Featured


Jobs


Team Summary

Sanjay Nayak: Over 30 years in marketing and advertising. IIT Kharagpur and IIM Calcutta.
Malika Baruah: 20 years in fashion/retail. Last corporate position: Head of Design, Levi’s India.
Dave Banerjee: 25 years in marketing communications.
Started/ran two marcom agencies in New York for 10 years.
Priyanktha Iyengar: 15 years in fashion design.

Team


Product/Service Summary

We are a Bangalore based startup and have created the world’s first super-specialized yoga wear. The yoga wear market is $26 billion in the US alone. 9 out of 10 yoga practitioners are currently using polyester or nylon garments which are essentially PET or plastic. We plan to convert these plastic-hugging yogis into organic-loving yogis.

How are we different?

There is no yoga wear brand in the world that is as true to yoga as Proyog is. Unlike any other brand, all our products are specifically made for yoga. They are not sportswear in disguise. Our trademarked HYPERBREATH fabric has taken two years to design and develop. No one else has it in the world right now.

Product/Service Descriptions