Prystine Food and Beverages Private Limited

  • Mumbai, India
  • Food & Beverages

Non-alcoholic beverage company offering healthy fruit & flavored waters and premium artesian water.

Founded:
2014
Stage:
Early Revenues
Market:
B2C

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Team Summary

Company has a strong management team led by Shrikant Hajare with over 20 years of experience and an enviable industry track record of creating and managing brands at domestic companies and MNCs like McDowell’s (Signature created from scratch), LVMH, Seagram (Blender’s Pride created from scratch), etc.

Founding team and Board brings together strategic, operational and financial experience with extensive relationships and expertise to drive the Company towards the achievement of its vision of being a leader in the beverage industry:

Ritika Verma: Ritika is a Co-Founder of Prystine Food and Beverages. She comes with over 19 years of experience in Brand, Marketing & Communications. She has been instrumental in the design and implementation of strategic brand and communication programs for McDonald's, Emirates Telecom, etc. Ritika has been the force behind the brand conceptualization of the Company.

Team

Founding Team

Shrikant Hajare


Founder

Product/Service Summary

Prystine Food & Beverages is a non-alcoholic beverage company offering artesian water (premium natural mineral water) under Blue Pine brand and fruit & flavored waters under brand FruitAqua brand. With manufacturing units in Kashipur and Ambala, company also owns the artesian water resource.

As a diversified beverage company, it offers a variety of high-quality still & sparkling waters, functional waters and other non-alcoholic beverages.

Currently in its 2nd year of operation, company operates at around 40% gross margins and is looking to raise up to INR 6.5 crores equity.

The products are now available across 7 cities including Mumbai, Delhi, Bengaluru and Pune in Modern Trade, General Trade and HORECA.

Product/Service Descriptions