Red Bon

  • Delhi, India
  • Services, Retail, Social Impact, BFSI

Red Bon is a debit loyalty card that offers cash back on all transactions to the customers as well as to the merchants.

Proof of Concept

Startup Video



Ameish Kapur, Founder, started working full time on the project



Mentor Joined

Dr Ashok K Mittal joined the company as Member Advisory Board / Mentor


Co-Founder joined

Shobhit Gupta, Co-founder joined the company


Company formed


Completed all planning, research & surveys

Completed the business plan, documented all company processes, etc


Finalised software vendor


Looking for seed capital

The founders actively started looking for seed funding



Mentor Joined

Mr Suneil Kucchal joined the company as Member Advisory Board / Mentor



Team Summary

The Team constitutes senior professionals with a combined total work experience of 195 years.

One of the founders has been the CEO of a large bank, while another has been training bankers all over the world. Another founder has worked in all environments, viz, trans-national giants, small Indian companies, start-ups, etc while another has spent his entire career with several organisations, improving their processes & bringing down their costs.

Suneil Kuchhal - Mentor / Founder
Has vast experience managing global payment systems and in the banking industry

Former CEO of Mashreq Bank(India)
Former CEO of CAPS (a DBS, UOB, OCBC Joint Venture company co-funded by the Monetary Authority of Singapore).  

Dr Ashok K Mittal - Mentor / Founder
Has exposure to national & international banking industry, having trained multiple batches of bankers/ bank officers in various countries. Also has significant corporate experience that adds an independent & macro perspective to the organisation.

Independent Director on the Board of :
Jasch Industries Ltd.
PNB MetLife India Insurance Co. Ltd.
Member Advisory Board at:
ICFAI, Hyderabad
The Batra Group, New Delhi

Ameish Kapur - Founder / Director / CEO
Apt CEO as lots of start up experience, sound financial acumen, good understanding of critical components like software, marketing & legal. Experience with multi-national corporates & professional firms

Chartered Accountant
Master of Computer Applications from The London School of Data Processing

Shobhit Gupta - Board Chairman / Director / Co-Founder / Head Assurance Services
Apt Chairman as he has lots of experience in creating & maintaining a healthy & vibrant corporate culture where teams are nurtured & motivated to perform at their peak. Very strong on Corporate Governance, Ethics & Social Responsibility. Has strong financial acumen.

Jai Srivastava - Head Legal (Employee - will join after funding)
LL.B. from University of Allahabad
Former Legal Head for Ansal Properties & Infrastructure Limited. – one of the largest real estate players in India

Shakti Dhar - Head IT (Employee - will join after funding)

Navyug Infosolutions - IT Solution Vendor


Mentors & Advisors

Suneil Kuchhal

Suneil Kuchhal

Founder, Mentor
Dr Ashok Mittal

Dr Ashok Mittal

Founder, Mentor

Team Members

Shobhit Gupta

Shobhit Gupta

Board of Directors, Head Assurance Services, Founder
Shakti Dhar

Shakti Dhar

IT Head
J K Srivastava

J K Srivastava

Legal Head

Product/Service Summary

We are a debit loyalty card that is not affiliated to either Visa or Mastercard.

We help our customers to maximize value of their money spend.

By providing cash back on all their spends, we help our customers to stretch their spending capability by several percentage points.

We are the Aam Aadmi card !!

Product/Service Descriptions