Ensure that all websites and internet properties under your influence have been technically
optimized to attract and engage the target audience
Create the necessary technical architecture and build systems and protocols internally that
ensure all content is optimized across all platforms and user experiences (websites, mobile,
social, blogs etc.)
Help set, and work to, performance indicators for SEO that everyone understands and
which complement overall marketing and business objectives
Promote both offsite and onsite activities and also the interactions that build ranking,
profile and traffic
Training, mentoring, managing and creating positive ROI for an SEO team.
Creation and execution of on page & off page strategy.
Research and administer social media tools in support of clients’ social media strategy
Communication to team and management on project development, timelines, and results,
training entry level resource