Ridhani

  • Bangalore, India
  • FashionFashion Technology, FashionApparel, E-commerce, Offline

Just-in-time Omni-channel fashion startup, lets women design their own outfits on DIY platform. Solves the problem of right design and fit.

Founded:
2015
Stage:
Proof of Concept
Market:
B2C

Startup Video

Featured


Founded

Company founded. Website launched.

Sep

2013

Customer

Second Exhibition and Sale in Raheja Apartments in Bangalore, India.

Sep

Customer

Payment Gateway Integrated. Credit / Debit cards payments accepted.

Sep

New Product Release

New Website launched. With refreshing new look and updated features.

Nov

New Product Release

Updated product portfolio is launched, Bags, Jewelry etc.

Feb

2014

Customer

We received our first big order with 6 product SKUs, highest so far!

Apr

Media Coverage

EthnicShack got featured in YourStory.

Jun

Media Coverage

EthnicShack is purely business with a cause. Got featured in THE HINDU.

Aug

Customer

Participated in 10 days exhibition Sampoorn Santhe. Acquired new customers.

Oct

New Product Release

Ventured into men's category with Hand Painted exclusive ties.

Feb

2015

Jobs


Team Summary

Srijata Bhatnagar, Founder
12+ years of experience in strategic positions in MNCs and 3+ years experience in running Fashion Startup. Brilliant hustler. possesses natural talent to spot opportunity and has the vision to make it work. Fiercely positive in her outlook.

Greshma Dhanarajan, The Creator (Fashion Design)
5+ years of experience in running her own customized clothing label. Was lead designer for Edem and Colorweave (women's clothing brands). Extremely savvy with custom designed clothing, has a great market outlook. Epitome of patience.

Kumaresan Karuppuswamy, The Creator (Technology)
14+ years of industry experience. A design and creative thinker. Expert in User Experience Design, Interaction Design, Usability, Product & Process Design and Project Management. Swift to learn, unlearn and relearn.

Aneesh Bhatnagar, Marketing, Strategy and Technology
12+ years of experience in leading product management function for mid size MNCs. He is the branding guy of the team.

Team

Founding Team

Srijata Bhatnagar


Co-Founder, CEO

Have 12+ years experience in various Leadership positions in Consumer Web space. Have worked in both MNC’s and Startups. MPWE, IIMB Grad. The Hustler.

WORK

BUSINESSOVATION Solutions LLP (2013 - present)
Co-Founder & CEO

EthnicShack (2013 - present)
Co-Founder & CEO

10kinfo Data Solutions Pvt. Ltd (2013 - 2013)
Sr. Product Manager

EDUCATION

Indian Institute of Management, Bangalore
Management Program for Women Entrepreneurs • 2015 - 2015

Institute of Technology and Management
PGDBA(MBA) • 2002 - 2004

Southern New Hampshire University
Dual Degree PGDBA(India), MBA(USA) • 2002 - 2004

Aneesh Bhatnagar

Aneesh Bhatnagar


Co-Founder, Marketer & Innovator

Product/Service Summary

Our just-in-time fashion retail startup allows today’s women to design their own unique outfits online in just few clicks and helps them visualize the same even before they confirm their order.

Instead of going to various online and offline stores to find the perfect work outfit, they can now design it on our interactive 3D platform online to fit to their style and size, in few simple steps. Select a design, choose a fabric, customize style, personalize fit and confirm the order. The perfect outfit is delivered to their doorstep in just 15 days.

No need to get get worked up about finding the right fabric, the perfect tailor and perfect design. Our experienced and skilled stylists are here to help them. Also, We have developed an interactive platform online which helps them visualize “What You See Is What You Will Get”. Plus, once customers have used our platform they can come back and order again very easily without going through the entire process again.

Product/Service Descriptions