• Delhi, India
  • RetailRetail Technology, Manufacturing, Mobile Commerce, E-commerce, Consumer Internet, Platform

Start a fashion, accessory, or lifestyle brand with a global presence with Rucept

Early Revenues

Startup Video



Team Summary

Vineet and Mudit started their first fashion company, a luxury denim line, at the University of Southern California in 2008. Since then, Mudit has built multiple fashion eCommerce companies, leading two 2 exits, 1 of them to Snapdeal in premium Indian ethnic wear, exporting over 90% of GMV out of India. He has also raised funds to incubate India's first luxury e-commerce portal at Paytm, working closely with brands such as Yoox|Net-a-Porter, GILT Groupe, Bluefly as well as Secoo China.

Vineet went on to produce and co-write a feature-length movie about challenges tech workers in the US face (For Here Or To Go, starring Ali Fazal) which was well reviewed and screened at Microsoft, the Indian Embassy, and garnered praise from founders of Instagram. This was followed by an appointment as COO of Perspectory, a public media big data and insights startup which worked with brands such as Gorkana UK and Exxon.


Founding Team

Mudit Khurana


Vineet Sinha


Entertainment, Fashion, Big Data, eCommerce rolled into one.


Matt3r (2015 - present)
Co Founder

Ramayan (2015 - present)
Film Director

Perspectory (2014 - 2015)
Chief Operating Officer


University of Southern California
Bachelor of Arts (B.A.) • 2006 - 2010

USC School of Cinematic Arts
BA • 2006 - 2011

Doon School
ISC • 2000 - 2005

Product/Service Summary

Rucept is an on-demand retail/manufacturing platform for fashion and lifestyle products. We are the best way for stores, brands, artists and designers to start a brand as well as expand to Indian or global markets. We help them sell more products at more places online through key partnerships and automated omnichannel platforms.

Start a brand with over 150,000 active listings and zero inventory across multiple geographies with Rucept.

Product/Service Descriptions