Rustic Realities

  • Mumbai, India
  • E-commerce

Rustic Realities is a Ecomm platform which works Indian crafts & has a tie up with 15,000 artisans

Founded:
2013
Stage:
Early Revenues
Market:
B2C

Startup Video

Featured


Founded

Concept building Artisan Networking

Aug

2013

New Team Member

Poonam Joined the Venture & set up the supply chain setup

Apr

2014

Customer

We officially launched the webiste and sales started picking up

Oct

2015

Jobs


Team Summary

The core team has expertise in Marketing, Operations and IT with average 6 years of experience each. Archana has handled digital marketing for some of the names like Infosys, Westside, GMR etc. Poonam has worked 6 years as system analyst with L&T and Ajay has a rich experience of 8 years in development.

Team


    • Poonam Yadav

    • Co-Founder

Product/Service Summary

Working with Indian crafts, Rustic Realities aims to bring the sector to mainline retail; and also fill gap in the Handicrafts exports segment with active product development. Indian craftsmanship is acknowledged and demanded across the globe but due to its fragmented presence and no product development, there is lack in supply of the right products. Essentially, our endeavour is to bring the unique and integral techniques of India and take a share of pie from expected $947 Bn retail market and $3.2 Bn handicrafts exports segment

How are we different?

With a very strong backend and having set up into a very entry barrier market, we will give our TG a offering that is either never offered to them and has been aspirational, it will be 80-300% cheaper than other players in segment and 700-1000% cheaper than designers, its this approach that will help us stand out from other competitors in the space

Product/Service Descriptions