BPSY Retail Pvt. Ltd.

  • Mumbai, India
  • RetailRetail Technology, FashionFashion Technology, Art & PhotographyHandicraft, E-commerce, Consumer Internet

India's first global Lifestyle private label brand spurting from rural corners of the country!

Founded:
2015
Stage:
Early Revenues
Market:
B2C

Startup Video

Featured

Image

Rustic Realities brings you incredible products from various corners of India. | The better India

Jan 12, 2018


Founded

Initial research & artisan network building

Apr

2014

Customer

Inventory testing started with paying customers

Oct

2015

New Product Release

Added new categories & channels to test an annual robust Inventory cycle

Nov

2016

Funding

Robust back end, now looking for investment to attain scale & speed

Jan

2019

Jobs


Team Summary

The core team has expertise in Marketing, Operations IT and Design with an average experience of 10 years.

Team

Founding Team

Current - Director, sales & strategy @ BPSY Retail Past - Branch head at Windchimes Communication Bangalore

WORK

Windchimes Communications Pvt Ltd (2015 - 2015)
Branch Head

Hansa Cequity (2012 - 2014)
Senior Executive

Windchimes Communications Pvt Ltd (2011 - 2012)
Associate Maven

EDUCATION

ITM Business School
Post graduate diploma in management • 2008 - 2010

Poonam Yadav


Co-Founder

Current - Director, operations @ BPSY retail. Past - Team Lead @ L&T infotech combining Operations & IT Responsible for designing the tedious SCM at BPSY Retail

Product/Service Summary

Rustic Realities is the first private label fashion & lifestyle retail brand spurting from rural corners of India that mobilizes nation's unique production capability in crafts sector towards demand rich global consumption.

In terms of numbers, we are catering to
$ 672 Bn Indian retail segment fighting with practically no differentiation in offering
$ 50 Bn wedding segment does not have a single player catering to nationwide retail needs
$ 100 Bn Handicrafts Exports struggling with high demand but lack of supply due to lack of innovation and timely execution


Product/Service Descriptions