Rustic Realities

  • Mumbai, India
  • RetailRetail Technology, FashionFashion Technology, FashionLifestyle, E-commerce

Rustic Realities aims to disrupt the lifestyle retail by introducing a brand that mobilizes the unique production capability of India

Founded:
2013
Stage:
Early Revenues
Market:
B2C

Startup Video

Featured


Founded

Concept building Artisan Networking

Aug

2013

New Team Member

Poonam Joined the Venture & set up the supply chain setup

Apr

2014

Customer

We officially launched the webiste and sales started picking up

Oct

2015

Customer

Registered 3000 customers and delivered first 1000 orders

Jul

2016

Jobs


Team Summary

The core team has expertise in Marketing, Operations and IT with average 6 years of experience each. Archana has handled digital marketing for some of the names like Infosys, Westside, GMR etc. Poonam has worked 6 years as system analyst with L&T and Ajay has a rich experience of 8 years in development.

Team


    • Poonam Yadav

    • Co-Founder

Product/Service Summary

Rustic Realities aims to channelise and streamline the fragmented crafts sector to present a Indian global lifestyle brand disrupting the retail segment. India has a unique production capability that is desired by domestic and international audience due to superior work, however due to its nature of existence isn;t covered by retail channels. Rustic realities with its vast network of crafts found in rural corners of India and critical source points aim to make this high desired segment a part of mainline retail.

How are we different?

Tie up with 78000 artisans across 90 locations covering 580 techniques gives us the scope to produce and present an inventory covering lifestyle segment which has never been offered to the target audience at desired price points (domestic and international )but has always been aspirational

We boast of the biggest network producer group in this segment to ensure a seamless operations in Ecomm and exports

Tie up with grassroot artisans ensure direct producer to retail format with handsome profit margin

Tie ups with critical source and production points ensure reproduction of inventory based on demand making the inventory cycle light

Product/Service Descriptions