Sajja Home Decore

  • Delhi, India
  • Consumer GoodsHome Decor, E-commerce

We @ Sajja becomes a perfect fit for your lovely homes making it more elegant and stylish.

Steady Revenues

Startup Video



Team Summary

We knew that how & from where to gather our products but we had so many competitors out there so the first critical thing was how we could create our brand image and brand equity among our target customers because we knew it from starting that for products like ours there is a huge target audience that is waiting out there yes they are waiting but they only buy your products when you got something different from others and when you are able to convert those target audience into consumer or we can say end user . Despite of having a good number of competitors who were already providing stuff like us not exactly what we are providing but bit same, we were ready to take some risk . Next gathering all the products and making them available at one place was big challenge for us because we wanted to start our own e-comm cause we didn’t want somebody else to take our appreciation and of those who are working for us (already mentioned in the cover letter about the artisans)


Founding Team

Shimpy Arora


shivam arora


D K Dhar


Product/Service Summary

We @ Sajja aspire to encourage and promote the artisans of small scale and cottage industries from various states of India, who put in their soul to design, weave, mould the item so that it becomes a perfect fit for your lovely homes making it more elegant and stylish.

Product/Service Descriptions