Serene Design & Marketing Private Limited

  • Ahmedabad, India
  • Art & PhotographyHandicraft, Design, Consulting, Marketplace, E-commerce

Serene is a design-driven social enterprise "Enabling the tribal artisan to lead empowered lives"

Early Revenues

Startup Video



Team Summary

1. Pushplata as Founder & CEO, Managing overall, she is focused on marketing and networking. She is a design graduate from National Institute of Design, with specialisation in design research; she has 6 years of working experience in the field of creating urban poor and rural/tribal's livelihood opportunities.
2. Shakuntala as Co-founder, head of research and promotion. She is focused on community relations and research, also handled promotion of the products and services. She has design background from National Institute of Design, specialisation in Apparel design. She belongs from the tribal community and has great urge to contribute her education in the development of her same community. Have good material knowledge.
3. Indrajit as Associate (Product Development), graduated from Viswa- Bharati, West Bengal, handling the production of products in the lab and with different craft cluster.
4. Chintan Gandhi, engineering background associated as e-commerce consultant


Founding Team

Pushplata Swarnkar


Shakuntala Marndi


Product/Service Summary

We at SERENE exploit our experience in artefact Design, Social Innovation, Supply Chain, Marketing and IT to provide:
- design support to tribal artisans in their own craft to enable them to come up with market-based products
- branding & business support to add value to these products
- market linkages via digital and high-value channels (like real estate, exclusive art and craft outlets) to create a 3x-10x increase in earnings
This results in more sales and more revenues for the artisans resulting in their empowerment, well-being and holistic development while bringing revenues to Serene to be able to scale our Impact. We aim to become the largest and most innovative artisan platform in the country and empower above 50000 Artisans and their families in the next 5 years.
(We have done our proof of concept, developed local NGO partners, conducted 4 skill and design development training programs and generated early revenues. Already developed 600 + new design in different crafts)

Product/Service Descriptions