1. Sukhada Tendulkar, CWA + MBA (Mum) + 6 years work ex
2. Mandar Desai, BE (Mum)+ MBA (Boston US) + 8 years of product, technology & digital
3. Kunal Ambasht, BE + MBA (Education Management BU) + 5 years of education exp
Shirsa engages children aged 6 to 15 years with innovative products and experiences that enhance their everyday life.
As the kid's television time is shifting to internet based devices, the time spent by them on the online devices is continuously on the rise. At the same time parents want their kids to learn from every interaction on the internet.
The opportunity we see is engaging kids globally, through entertaining content with educational value offered through multiple platforms.
How are we different?
First mover in child-driven hybrid (digital + offline) edutainment space. Additionally Personalization and gamification is at its core.
Our Kid safe ecosystem allows kids to consume content and earn Geekos - the currency on the platform. Kids are allowed to redeem these Geekos rewards with a lot of virtual goods. We further extend this to the real life gratification which extends to winning gift hampers from our associated brands.
Thus we bring out and sell the unique experience to kids which makes us unique