Bhim a customer centric operation manager with 7 years exp, driven by customer happiness. Rambha is a natural VM specialist, contributing to the store success with customer focussed story offering, Jeetender is a 15 year experienced fitter, & Jayesh the perfect back end support with 18 yrs exp. in accounting & administration. Nitin Srivastava, Sr. Creative Director O&M, winner of international awards, Brand creator & Custodian. Narayanan, NID graduate, architect, the force behind the Store Design.