The product lets users post tips, photos or travel plans. This user generated content is mapped to individual destinations and a particular interest group, thereby building a repository of useful and credible information for each destination. Driven by data behind traveler interests, the product delivers an extremely personalized experience. A 'tip' serves as advice, a 'photo' helps in visual discovery and a 'travel plan' helps in finding like minded travel partners. We also recommend the best services (tours and accommodation options), all of which are personalized based on user interests and preferences.