1. Travel being sporadic in nature, a fundamental problem is the ability of a product to get users to visit the platform on a regular basis. After all, people only travel very sparingly, so what reason do they have to visit a platform on a regular basis? This lack of engagement subsequently affects conversion. We are achieving this engagement through a community which brings together user generated content in the form of tips, photos and travel plans shared by like minded travelers.
2. The entire travel landscape has offerings in various sub segments, however these are generic in nature, lacking the depth and engagement required to target specific interest groups. We make this possible by leveraging data to personalize user experience and through a thorough understanding of each interest group.