1. Travel being sporadic in nature, a fundamental problem is the ability of a product to keep users engaged. This restrains the ability to communicate regularly with users and subsequently drive conversion. We are achieving this by bringing together the best co-traveling opportunities, travel tips, photos and trip reports from real travelers.
2. The entire travel landscape has offerings in various sub segments- Community, planning, marketplace, OTAs, Stay & Content. However, all these offerings are generic in nature & lack the depth & engagement required to target adventure travelers. The uniqueness of our offering lies in targeting all these sub segments effectively for one category.