TotSmart Education

  • Delhi, India
  • AIMachine Learning, Education, Gaming, Mobile

Making Learning Personalized. Game based learning App - Pedron, Publishing as entry strategy. 400 Schools as customers, App growing 50% Wow

Founded:
2013
Stage:
Early Revenues
Market:
B2C

Startup Video

Featured

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TotSmart is best out of 240 edtech startups nationally | Unitus Seed Fund

USF today announced the winners of the 4th edition of StartEdu – a nationwide programme that seeks to identify in the best early-stage education and edtech startups. The winners are TotSmart Education... StartEdu witnessed over 240 startups applying

Jul 05, 2016

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'Three Idiots' get appy, quit comfy | Times of India

'personalized learning', Saurabh Arya, Prasad Ajinkya and Amit Sharma, all alumni of IIM Indore 2006 batch, have launched mobile app 'Pedron' to help students tap their full potential.

Mar 01, 2016

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We want to take elementary education to the remotest parts of the country | Dainik Bhaskar

Feb 16, 2016


Founded

TotSmart was Founded

Aug

2013

New Team Member

Founder joined in full time

Jan

2014

Customer

First Sales cycle - 70 Schools

Apr

New Product Release

First TotSmart Game launched

Jul

Customer

Total Customers - 220

Apr

2015

New Product Release

Flagship Personalized Learning Product - Pedron, launched

Feb

2016

Customer

Total Customers - 420 Schools & 50K+ Students

Apr

Jobs


Team Summary

CEO - Saurabh Arya, IIM I (06), P&G, Airtel, 8 yrs ex. Sales and Mktg guy focused on Mobile & Personalization

CTO – Prasad Ajinkya, IIM I (06), CTO - EduPristine, eYantra. 10 yrs ex in the startup world. 3rd time CTO with a startup. Has successful exits to his name.

Team


    • Prasad Ajinkya

    • Co-Founder, CTO

Product/Service Summary

Making learning Personalized with the help of Game & Video based learning system.

Primary Offering - Pedron App (Games & Videos) + Performance Monitor + Personalization core
Secondary Offering - Textbook Publishing as an entry strategy into schools

Positioning - Blended learning company which offers (1) Textbooks for classroom teaching and (2) Fun game & video based digital products which help in improving student learning.

Current focus - Pre-Primary classes. Plan to add classes upto K-5 over the next 2 years.

Total Addressable market size(Till K-8) - $1.4Bn. Pre-Primary is around $350Mn

Pedron App is also provided to Parents in the open market (outside of schools).

How are we different?

1. We leverage deeply entrenched consumer behaviours. (a) Kids use devices to play games & videos (b) Textbooks are still the most dominant form of learning aid. Our offerings ride on these. Where Pedron is game & video based tool, we leverage textbooks as an entry strategy.

2. We exist because we want to make education Personalized. Everything else that we do is a "How" choice. We believe this key differentiator is our USP.

3. We are into 400 schools already owing to our textbook publishing work. We are on track to take this number up to 800 by the end of this year.

Product/Service Descriptions