• Gurgaon, India
  • Human ResourcesRecruitment/Jobs, Social Impact, Consumer Internet

Unnati helps informal sector workers (90% of India's workforce) find jobs in their area.

Early Revenues

Startup Video


Unnati founded

Set up Unnati and started building our referral network.



Pilot tested the Online Listings model (Failed)

Learning: Online listings model doesn't work in this market.


Pivoted to Referral Network Model

Tweaked tech, ops, team structure, etc.


Pilot tested Referral Network model (Successful)

Tested Referral Network. It works!


Started scale-up

Starting to scale-up across Gurgaon. Refining tech product.



Team Summary

Our founding team has 30+ years of management experience. We've been working together for 3 years and sold our previous startup, Bizkoot in Dec 2014 before starting Unnati in early 2015.

Shantanu Singh (CEO):
- Ex-Principal at Accenture Management Consulting, Asst. Brand Manager at ITC Limited
- 13+ years of experience in strategy, sales operations, project management, business development
- MBA from XLRI.

Eral Ravi (COO):
- Ex-North Region Sales HR Head at Bharti Axa,
- 13+ years experience in HR operations, mass recruitment, sales force management
- MBA(HR), Symbiosis Pune

Aashutosh Chaudhary (CTO):
- 3 years experience in product development and web technologies
- Ruby on Rails, PHP, Java, etc.
- MS, Comp Sc.

Shantanu and Ravi are school friends and have known each other for the past 25 years.


    • Eral Ravi

    • Co-Founder

Product/Service Summary

Unnati is a tech-enabled employment exchange for informal sector workers in India (90% of India's workforce). Unnati is powered by a "referral network" of thousands of workers who refer suitable candidates for nearby job openings. We use our referral network to help employers find and hire the workers they need for their business or household.

How are we different?

Unnati uses a referral network of workers to find suitable candidates for informal sector jobs (versus online database model used by Babajob, Saral Rozgar, Quikr Jobs, Naukri, etc.). The referral network is better suited to the needs of the informal sector (e.g. hyperlocal job search, job alerts in local language voice, logistics support, etc.).

Product/Service Descriptions