urban farm juices

  • Bangalore, India
  • Consumer GoodsFMCG, Food & Beverages

High pressure processed (HPP) juices,retains the fresh taste along with its Vitamins and nutrients.


Startup Video



Team Summary

Raja Girish B - PGDIM, NITIE -Mumbai ;Prior Experience: Manager, Nestle – 7 yrs Exp. in Sales & Supply Chain
Manjunath S – Food Consultant Pioneer in launching Dabur Real juice, B-Natural Juices, Priya Pickles etc.
Harish Battu – CFA and MBA, SPJAIN ;CFO, Astra Building Materials: 7 yrs Exp
Sunil Chelluri MBA, IIT – Bombay 7yrsExp. Ex JPM


Product/Service Summary

launching of our range of fruit juices prepared using High pressure processing without losing the basic Vitamins, color and flavor of the juice and also maintaining a good shelf life. These juices are NOT prepared from concentrate and hence suitable for all our consumers seeking juices for Health and Wellness

How are we different?

The growing awareness among the consumers towards fitness and health is a major driver of increasing juice consumption in India. BUT,
• Almost every ‘juice’ on the retail shelf is prepared from Juice Concentrate which lacks Nutrients & Vitamins.
•All the packaged juices undergo Heat pasteurization, Which alters the basic taste and flavor.

Product/Service Descriptions