• Chennai, India
  • Social Impact, collaborative consumption, E-commerce, Sharing Economy, Consumer Internet

Watscooking is the world's first and largest neighborhood sharing economy platform for Home cooked foods, things and skills

Early Revenues

Startup Video



We saw this as a great opportunity to create micro-entrepreneurs | Livemint

Mohamed Ismail Jamal, 41, got the idea for watscooking.com, while eating biryani with his family, to give the large number of homesick, immigrant professionals of Bengaluru a taste of home. With more than 5,000 registered home chefs across over 100

Nov 09, 2016


The economies of Stale | Yourstory.com

We were all entrepreneurs from the beginning. We built our own houses, made our own food and exchanged with our neighbors for something else and there were Smiths, Millers , Tailors, Shoemakers as we called them by profession. We lived a self -sust

Nov 01, 2016


The driving force behind these pioneering food delivery apps in India: housewives | Quartz

Mohamed Jamal, CEO of India’s largest home-chef site, Watscooking.com, which has 3,180 home chefs based in 30 locations across India. Originally a software engineer, Jamal co-founded his not-for-profit business in February 2015 to do something “actua

Dec 24, 2015


Watscooking.com is growing at 30 per cent every month | Restaurantindia.in

In an interaction with Restaurant India, Mohammed Jamal Ismail, Founder & CEO at Watscooking.com shares, how are they catering to their customers when platform like Dazo has already shut their operations. - See more at: http://www.restaurantindia.in/

Oct 26, 2015


Dough rises for home cooks as they board online platform | Times Of India

Today, Wats Cooking has 2,151 home chefs registered with them, including 1,007 in Chennai, 174 in Mumbai, 160 in Delhi and 42 in Kolkata.

Sep 06, 2015


12 Things We Miss About Our Mom’s Cooking | Urban Cocktail

we are losing out on all the yummy goodness that mom’s cooking used to give us. But WatsCooking.com is going to solve all that by bringing in home cooked food “mommy-style” straight to our doorsteps. And that’s just one of their unique service offeri

Jun 27, 2015


Guess who's coming to dinner! | Times of India

Watscooking.com connects clients to the home chefs. “You log on, search by locality, browse through the dishes offered by the nearest available home cooks and place a request. They can also see if the food is available immediately or if they need to

Jun 24, 2015


Get Home food on a click -by Deccan Chronicle | Deccan Chronicle

Deccan chronicle covered an article about our website

May 03, 2015


Beta Launch




watscooking registered Home chefs reached 1500 and users reached 2500


Media Coverage

Deccan chronicle featured a story . Site received 30k page views


Media Coverage

Times of India story coverage on page 2 . Huge traction and enquiries received


Media Coverage




watscooking.com has reached 2000 home chefs serving delicious home cooked food


Media Coverage

Times of India published an article about watscooking in first page



Online subscriptions launched and started to get 10 paid customers in a week




Team Summary

Our team has a combined experience of over 55 years with the right mix of skill sets that compliements each other.

Mohamed Ismail Jamal ,BTECH from Anna University and Certification from IIM Kolkatta - founder & CEO - Founded and sold 2 B2B startups earlier, Entrepreneur and Technology evangelist with 18 years of techno commercial experience with HCL, WIPRO, BMW and more

Rilwan Fathima ,-BSC Cofounder - 10 years of experience in Home Science , Strategist and Home Specialist who bets on making an entrepreneur out of every household

KVM Rajkumar- MBA, Advisor Strategy & Finance - Seasoned Investment Banking & Strategic Management Consultant with 16 years of experience.

Umar Farook -BE, Mentor - 21 years in business , Industrialist and Serial entrepreneur passionate on betting new ideas and innovations


Founding Team

BTECH, CGM -IIM Kolkatta, Entrepreneur and Technology Evangelist with immense passion and zeal for building highly scalable and sustainable businesses.


watscooking.com (2014 - present)
Founder & CEO

Bizdaa.com (2010 - present)
Co Founder & Director

Logisticka.com (2010 - present)
Co Founder & Director


Indian Institute of Management, Calcutta
MBA • 2006 - 2007

Mentors & Advisors

Umar farook

Umar farook


Team Members

KVM Rajkumar

KVM Rajkumar


Product/Service Summary

Watscooking is an innovative Sharing Economy platform that enables people to share their skills, capabilities and resources among each other . The APP plus web platform channelizes un-utilized resources back in to the consumption pipeline enabling sustainable consumption and shared values empowering people to become micro-entrepreneurs creating shared values.

-Economic empowerment
-Symbiotic Societies
-Smart Cities
-Sustainable Consumption

With the rise of social media and crowd based capitalism, the sharing economy is going to be the next biggest disruption surpassing the capitalistic economy

Product/Service Descriptions