Founded by 3 IIT Kharagpur alumni: Som, Ankit and Chandu; who have quit their jobs at Google, ITC and Tata Steel respectively. Furthermore, Som and Ankit were ISB's Young Leaders Fellow, and declined admission to the MBA joining class of 2014 to build Witworks. The Founders have in-depth experience in Internet and Consumer Product domain.
Witworks is a platform where users can join and submit product related ideas. The users can further browse & review others' ideas. Witworks picks the top rated (< Top 1%) ideas, and evaluates them for commercial viability, develops them as final products. If chosen, it manufactures, packages, sells the product while sharing revenue with inventor.