Xplanck

  • Delhi, India
  • MarketingDigital Marketing (SEO/Automation), Mobile Advertising, Hyperlocal Marketplace, SMB, Location Based Services

Self-serve mobile app for SMBs to run ads across mobile, search & social with the click of a button

Founded:
2015
Stage:
Early Revenues
Market:
B2B

Startup Video

Featured


Founded

Founded Xplanck

Dec

2014

New Product Release

Launched Location based Ads product for targeting customers in vicinity

Mar

2015

Customer

First customer - Increased awareness of a mid-scale hospital in nearby areas

Mar

New Product Release

Extended Hyper-Local capabilities across additional channels - Search & Social

Jun

Customer

Crossed milestone of serving 10M impressions !!

Jul

Customer

Traction for Hyper-Local Ads solution across platforms - mobile, search, social

Aug

Jobs


Big Data Analyst Software Engineer
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Delhi, India
Data Analysis, Regression Analysis, R, Python, Statistics, Regression, ALGORITHMS

Job Description
Your role will be to build detailed user profiles that combine large amounts of data to enable highly targeted mobile engagement. In addition to user profiling, you will also be responsible for Programmatic Campaign optimization. This will involve identifying the right set of factors impacting the response to any campaign and changing the campaign parameters to increase response rates. This will include elements of statistical modelling like logistic regression, CART etc.

This is a great career opportunity for a highly motivated individual who wants to build a career in Data Analytics. He or She will work directly with the founders and will be a core member of the team

Team Summary

Anshuk Aggarwal is IIT Bombay (2007) & ISB Hyderabad (2012) alumnus. He has 6+ years of analytics & consulting experience with Booz & Co. & Inductis
Rohin Mittal is a CA with MBA from ISB Hyderabad (2012). He has ~3 years of experience with ITC & 2 years post MBA experience running an education venture

Team


Product/Service Summary

Building a Marketing technology solution for small businesses to run ads on mobile. With our Mobile App, SMBs will be able to run campaigns with just a few clicks targeting customers in the vicinity of their business. Current focus is Indian SMB market, but the product is globally scalable with minimal on-the-ground support

How are we different?

Easy-to-use: Run campaign in less than 5 minutes. No minimum spend & solution is cost effective compared to traditional media
Location Aware: Capability to run hyperlocal ads, developed algorithms to profile users based on location data e.g. Cyberhub goer
Wide Reach: Integrated with Ad-exchanges, Google and Facebook to provide scale across mobile

Product/Service Descriptions