• Kolkata, India
  • MarketingBranding, MarketingDigital Marketing (SEO/Automation), Advertising, Marketing, Marketplace

YellowBulbs empowers small & medium businesses on its tech enabled platform by helping them select & work with the right marketing partners.

Early Revenues

Startup Video



YellowBulbs - A business to create more success stories |

Aug 26, 2016


YellowBulbs: A Marketplace That Fulfils Your Creative Marketing Needs On Demand | IGrowCommunity

Aug 22, 2016


The future is resplendent with bright Yellow Bulbs- Nehal Modi | Your Story

It was a personal profile of the Co Founder - Nehal Modi. It was in very early stages.

Jul 20, 2015


We went live with our first website - essentially an experiment to see response



Media Coverage

Your Story covered Nehal's entrepreneur journey in HerStory.


New Team Member

Vivek Modi joins in as the CEO & Co Founder


New Product Release

We launched a completely self serving MVP on 27th May 2016.




Team Summary

We have a 7 member team and work out of an office in Noida.

Vivek Modi – CEO & Co Founder

Vivek, MBA Marketing, has been the key to bringing the complete idea together. Vivek, who has more than 16 years of extensive experience in advertising, brand marketing and media ops. He has worked some of the leading media,telecom and communication companies. He has worked with JWT, Vodafone, The Telegraph and Radio Mirchi. He has a strong understanding of the market and its needs from all three sides – Agency, Brand and Media. He has faced this problem first hand and hence can appreciate and connect with people who face the same.

Nehal Karia Modi – COO & Co Founder

Nehal, who holds a degree in Chartered Accountancy, has worked for more than 14 years in the banking sector with corporates including American Express, ABM Amro & Citibank and with CA companies including Deloitte Haskins & Sells. At YellowBulbs she handles the Ops, Finances, HR and administration works.


Founding Team

Vivek Modi

Co-Founder, CEO

Founder & CEO @ YellowBulbs.Com, Regional Director - North & East India ; SVP @ Radio Mirchi, SVP & Cluster Head - North India @ Radio Mirchi


YellowBulbs.Com (2015 - present)
Founder & CEO

Radio Mirchi (2014 - 2015)
Regional Director - North & East India ; SVP

Radio Mirchi (2013 - 2014)
SVP & Cluster Head - North India


Amity Business School
PGDM • 1998 - 2000

St. Xavier's College
BCom • 1995 - 1998

South Point High School
Class 12th • 1982 - 1995

Nehal Modi


Co Founder @ YellowBulbs.Com, Assistant Vice President, Commercial Banking @ Citibank, Kolkata, Manager, Trade Finance @ ABN AMRO Manager- American Express Ban


YellowBulbs.Com (2014 - present)
Co Founder

Citibank, Kolkata (2005 - 2011)
Assistant Vice President, Commercial Banking

ABN AMRO (2004 - 2005)
Manager, Trade Finance


Chartered Accountancy (ICAI)

Product/Service Summary – The #MarketingMarketplace was conceived in 2015 to empower businesses (SMEs, MMEs, Startups ) to grow into large successful brands.

We help above businesses in their marketing efforts by connecting them to trusted, verified and rated marketing service providers.

The Problem we are addressing : In today’s fragmented and digital world, it is very difficult to choose the right marketing specialist/partner and then get the output right the first time. In the process one loses lot of time, at times money and most importantly the faith in that marketing domain. These problems aggravate if you are a non-marketer in your education or experience & have not or cannot hire a full time marketing head for your business.

How are we solving this problem? YellowBulbs is focused to solve this problem by helping these businesses (SMEs, Startups and Established) to discover marketing specialists and ideas, perfectly the first time itself , and help them execute it smoothly.

Product/Service Descriptions