• Mumbai, India
  • FashionLifestyle, ServicesPersonal Care, Consumer Goods, E-commerce

Yelow is a smart lifestyle e-commerce platform that sells everyday personal care products.

Early Revenues

Startup Video



Team Summary

Nakul (BD) - degree in electronics engineering, MBA from ISB.
Arjun (Strategy) has an MBA from ISB, Consultant at EY and HERO Motocorp.
Viraj (Finance) A CA & a CFA Level III candidate, MBA from the ISB.
Bhejash (Tech) master in CS from the San Jose State University, sabbatical from Stanford University while working on his PhD


Product/Service Summary

Yelow is a smart lifestyle e-commerce platform that takes care of everyday essentials. Yelow sells personal care products to consumers all over India & keeps a record of all your essentials purchased, their usage cycle and reminds you well in time to reorder so you never run out of these when you need them the most.

How are we different?

No one likes a worn out toothbrush first thing in the morning; or shaving blades that are rusty or a last minute dash for sanitary napkins at midnight. With Yelow, once you register and build your kit, you never have to remember to buy your personal care products ever again nor will you ever run out of any of them.

Product/Service Descriptions