yoptima

  • Bangalore, India
  • Big Data, Data Analytics, Internet, ad tech

We are a global ad tech platform that helps digital marketers find clones of their best customers.

Founded:
2013
Stage:
Early Revenues
Market:
B2B

Startup Video

Featured


Jobs


Team Summary

Y Optima is promoted and funded by Satish, an ad industry veteran. Satish ran products, technology and platform business for Komli over 5 years, as part of its founding executive team. Satish was also part of Yahoo's Behavioral Targeting platform team. Ramesh Babu, another ad industry veteran, runs ad ops and client services.

Team


Product/Service Summary

Y Optima is a Real Time Audience Platform that leverages Precision Targeting and Predictive Intelligence to deliver Engagement & ROI at scale for Marketers globally thru Display Advertising across Devices. Our proprietary technology, PreTargeting, helps marketers find clones of their best customers.

How are we different?

Marketers spend 90% of their ad budget on prospecting i.e. driving new transactions & only 10% on Retargeting. In this quest, they want to attract relevant, high LTV customers e.g. naukri.com wants only employable resumes as the outcome of prospecting buys. Our proprietary solution, PreTargeting, helps marketers find clones of their best customers.

Product/Service Descriptions