YTOI or Your Take On It’, is a mobile application that lets you rate, share and discover ‘items’ inside a place instead of the place itself eg. Food dishes, Movies, apparels in store, Sports arena items, Books in book shops/libraries etc
From a busniess perspective, YTOI is a feedback aggregator, and a platform to find loyal customers
How are we different?
1. Our business model bagged the third position in the MIT AITI Program, 2013
2. The Objective Rating and recommendations model is fairly nascent in India, with a lot of potential. The wave of rating started off with Yelp in the west and is spreading with others like Foursquare and Foodspotting
3. Our founders have had a good enterprising past